South Korea requires all able-bodied men to serve in uniform to defend it against the nuclear-armed North, a period when they are often dispatched to remote places and deprived of the joys of modern life. So I wanted to keep the team together till the end.”īut their tour of duty proved to be the making of them. And I thought if I left, it would be the end of Brave Girls. “I wasn’t brave enough to give up on my career or start something new.
“Our members all felt the emotional burden,” said Kim, 30. They were reduced to performing on army bases, the South Korean equivalent of a daytime appearance on a side stage at a music festival. Their five singles and two mini-albums were misses rather than hits, and departures over the next few years brought them down to four members. They were relaunched as a septet in 2016, but the reshuffle did nothing to boost their popularity. The Brave Girls started out as a five-piece a decade ago, but fell largely on deaf ears. It seemed like no one wanted to see us on stage,” she said tearfully. “Reaction to our songs had always been cold. “At the start of the year, I thought it was time for us to end it,” lead singer Kim Min-young said. The fan-led ascent is a reversal of the usual K-pop model, where bands are usually assembled, trained intensively and launched by record companies, whose marketing and promotion is crucial to their success.
This also makes the Brave Girls the title-holders for the girl group with the longest Perfect All-Kill in history.Less than a month later, the song reached number one in South Korea and topped the Billboard K-pop 100 in the US, four years after it was originally released - with their popularity reinforced by their story of struggle against the odds. They also have no new projects to work on for a while that they almost disbanded earlier this year until that viral video gave them a new lease of life.
This change may have stemmed from their agency's bad decisions, long breaks and poor promotion. Now, there are only four members in the group. In fact, the current line-up is way different from those that started back in 2011. NME added the girls have been through a lot in the last 10 years that they have been in the business. With these sales, fans hope the agency will do a better job managing Brave Girls so that they can be more successful. It also included 3.7 billion KRW or $3 million from advertisements and 130 million KRW or $103,000 from overseas performance. Its last year's sales were 11.8 billion KRW or $9.3 million from the group's album sales alone. This helps Brave Entertainment to experience huge success when it comes to sales. They have been actively promoting and recently released their fifth mini-album, "Summer Queen." They also started to top the charts with their song "Chi Mat Ba Ram," followed by a digital single release, "Summer by Myself in July, and a repackaged album, "After We Ride," in August.
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